An Analysis on Tourism Industry Development of Beach Resorts within Ayeyarwady Region

Abstract

Chaungtha and Ngwesaung beaches are situated in the southwestern part of Myanmar within Ayeyarwady Region. It is located in Rakhine coastal region. These beaches are popular and attractive tourist sites in Myanmar after Ngapali Beach. The paper mainly focuses on tourism industry development. The objectives of this paper are to assess the basic tourism requirements, to assess on tourism development, to find out the perception of tourists and local people on tourism industry and to make a comparative analysis on the development of tourism industry within beach resorts. The research use both quantitative and qualitative methods. Primary data conducted by interviews and discussions with tourists, visitors, local people, hotel managers, authority and responsible persons of departments concerned. Secondary data are also applied in this research; these data are obtained from various departments. The importance of 4As in assessment on perception of tourists is presented in this paper. SWOT analysis is also employed for identifying the strength, weakness, opportunities and treats. This research paper examines the positive and negative impacts of tourism development for beach resorts. According to the interview method, foreign tourists more prefer Ngwesaung to Chaungtha because of natural scenic beauty of blue sea, white sand and lovely sun. Domestic tourists more prefer Chaungtha.